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25/07/2008, 10:34 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Norwich City - Channel 4 Case Study Thought that some of you might find this very recent article interesting (Apart from Evil Monkey of course who thinks that I post too much drivel). Nothing that we didnt know already, but its always nice to get a mention in national media isnt it?   Norwich City have been one of the great success stories for season ticket sales in the past decade. article continues below... The Championship club, which finished 17th last season, have 20,000 season ticket holders and 700 on a waiting list. Season tickets at the club's Carrow Road ground range from £366 to £537 for adults, with significant discounts for younger fans. Norwich increased its standard prices for season tickets by about 2.8 per cent from last season. Andrew Cullen, the club's director of sales and marketing, explained the club's ticketing policy. He said: "In 1995 we had just 6,000 season tickets and decided to change our philosophy and move towards affordable family football. article continues below... "In 1995 we had just 6,000 season tickets and decided to change our philosophy." Andrew Cullen article continues below... "We started to involve supporters in pricing decisions, and also the way we sold and marketed tickets. That was the first stage. "Using that strategy we grew sales from about 6,000 to 10,000 in the first few years. This included discounted tickets for youngsters. "Then we had the success of getting to the play-off final (2002) and that helped us get the figure up to 13,000. "After that eventual promotion (2004) took us up to 19,000, and despite relegation (2005) we have managed to hold the total at 20,000, which is a capped figure. People have stuck with us, there are about 700 on a waiting list for next season too. "One of the main tactics we have used is to analyse the nature of our fan base, 14,000 of our season ticket holders are from multiple households. "I think that is a trick that many football clubs miss, that they should market to families and groups rather than just individuals. "We also try and spread the costs of season tickets for families, allowing them to pay for the tickets over the course of 12 months, rather than in one lump sum, because that can be too much. article continues below... "We invest a lot in community initiatives which is very, very important. That builds a relationship." Andrew Cullen article continues below... "We also launch earlier than most, starting the renewal process early in the new year to allow plenty of time and planning. "There are significant discounts too. An under-12 can get a season ticket for just £25 in our expanded family area, but obviously there's a financial benefit for the football club in that there will be an adult with them. "This also helps combat the problem of season ticket holders getting older, in terms of average age. "There's also the intangible aspect of what we do as a football club, we invest a lot in community initiatives which is very, very important. That builds a relationship." article continues below...    Report

25/07/2008, 10:35 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study CONTINUED: How many season tickets has your team sold? Read our Championship sales survey. article continues below... Channel 4 News online contacted the media department of every football club in the Premiership and Championship. The replies marked as "official response" were the replies we received from media departments. In some cases we contacted Ticket Offices after failing to get an official response, their replies are marked as such. The figures relate to season ticket sales as of the week commencing Monday 21 July. The new Championship season kicks off on 9 August, with the Premiership starting on 16 August. Barnsley Official response: "Season ticket sales are currently around 8,500, which is 2,000 approx up on last season." Birmingham City No official response Ticket Office said: "We have sold roughly 9,000 so far, it was 13-14,000 in total last season." Blackpool Official response: "Our season ticket sales for this season are set to match the same as the start of last season. Without revealing specific figures, I can say that we are roughly 350 sales away from the start of last season with just under three weeks still to go. "So, with this in mind, we clearly expect our sales to match that of last season by the time we kick-off against Bristol City on August 9. "By the end of the season we had sold 5,909 season tickets but some of these were purchased mid-season on various half-season ticket price deals and also by supporters looking to guarantee a seat for games when we had various sell-outs towards the end of the campaign." Bristol City Official response: "Our season ticket sales stand at 13,530 - a club record figure. This is up 3,276 on last season." Burnley No official response Ticket Office said: "We have sold about 6,800 - which is around the same as last season." Cardiff City Official response: "Last Season: at this point in time we were around the 7,400 mark. That figure rose to a total number of season tickets for the entire season = 8,800. "Obviously ST's continue to sell well into the season on a pro rata basis. The 8,800 was the total number sold. "This Season: We are currently around the 14,000 mark with most areas sold out. This was down to us getting to the FA Cup final and people buying ST's to secure their Wembley ticket." Charlton Athletic Official response: "Rounding up the figures, we have so far sold 15,000 season tickets at Charlton this season. This is compared to a final figure of 17,500 last season." Coventry City Official response: "Coventry City's season ticket sales for 0809 currently stand at 9,249. This is compared to 9,119 at the start of the 07/08 season. "According to a recent survey in The Sun, Coventry City had the lowest priced season ticket available in the Championship with an adult's early bird season ticket from just £277 when purchased with a junior." Crystal Palace Official response: "Season tickets are slightly up on last year and we anticipate a healthy take up in the next four weeks" Ticket Office said: "We can't disclose those figures". Derby County Official response: "This year we have sold just over 22,500 season tickets, which is slightly down on last season's tally of 23,500, a total season ticket sell-out and a club-record figure. "This season's tally is the second-highest we have recorded, and there is still time for it to grow ahead of the new campaign." Doncaster Rovers No official response. Ticket Office said: "Season ticket sales are coming up to 8,000, but there is still a promotion going on. We sold 5,300 last season." Ipswich Town Official response: "We sold 14,824 last season, and have sold 14,920 as of this week. "So we are up on last season and the season hasn't started yet! We did have a price freeze for those who bought season tickets by our 'early bird' deadline; the bulk of season ticket holders did take advantage of that scheme. "We also reduced the price of a season ticket for the U11s (when bought with an adult season ticket) to only £10 - bargain!" Norwich City Official response: "20,000 season tickets sold, which is a capped total. 19,714 sold last season." Nottingham Forest Official response: "We haven't released much information on season ticket sales so far. Figures at this stage can be quite misleading as there are still three weeks of selling time before the season starts. "Traditionally this is always a reasonably busy period and conclusions cannot be drawn at this stage. "However, we are about 2,000 sales up on this time last season. We finished sales at roughly 11,000 last season." Plymouth Argyle Official response: "We have sold around 7,200 season-tickets so far - around about the same as this time last season." Preston North End Official response: "Our current sales stand at around 8,500, which is roughly 1,000 up on the equivalent point last year." Queens Park Rangers No official response Ticket Office said: "9,700 season tickets sold for this season - 8,100 last season." Reading Official response: "We have 13,000 season ticket holders for next season, compared with around 16,000 last season." Sheffield United Official response: "We have sold 18,700 season tickets so far, which is very similar to the figure at this stage last season. We sold 19,300 in total last season and we expect to reach that figure by the time the season commences." Sheffield Wednesday Official response: "Unfortunately, season ticket sales are confidential club information, so we will not be able to accommodate your request." Ticket Office said: "Please talk to the media department." Southampton Official response: "We are at 9,800 right now, and at this time last year we had an approx 11,000." Swansea City Official response: "We have sold a record number of season tickets this season, even topping our 'glory days' in the old First Division. "So far we have sold 9,000 season tickets, topping last season's total of 7,900." Watford No official response Ticket Office said: "We have sold 10,696 at the moment, it was 11,000 by the end of last season. Wolverhampton Wanderers Official response: "The last figure released publically was 14,700 about a fortnight ago. "This was about 1,300 behind the same figure at this stage last season. "Wolves finished with 17,800 last season but with tickets still on sale for the next few weeks, they are hoping to get near to that mark again." article continues below...    Report

25/07/2008, 10:35 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study CONTINUED: How many season tickets has your team sold? Read our Championship sales survey. article continues below... Channel 4 News online contacted the media department of every football club in the Premiership and Championship. The replies marked as "official response" were the replies we received from media departments. In some cases we contacted Ticket Offices after failing to get an official response, their replies are marked as such. The figures relate to season ticket sales as of the week commencing Monday 21 July. The new Championship season kicks off on 9 August, with the Premiership starting on 16 August. Barnsley Official response: "Season ticket sales are currently around 8,500, which is 2,000 approx up on last season." Birmingham City No official response Ticket Office said: "We have sold roughly 9,000 so far, it was 13-14,000 in total last season." Blackpool Official response: "Our season ticket sales for this season are set to match the same as the start of last season. Without revealing specific figures, I can say that we are roughly 350 sales away from the start of last season with just under three weeks still to go. "So, with this in mind, we clearly expect our sales to match that of last season by the time we kick-off against Bristol City on August 9. "By the end of the season we had sold 5,909 season tickets but some of these were purchased mid-season on various half-season ticket price deals and also by supporters looking to guarantee a seat for games when we had various sell-outs towards the end of the campaign." Bristol City Official response: "Our season ticket sales stand at 13,530 - a club record figure. This is up 3,276 on last season." Burnley No official response Ticket Office said: "We have sold about 6,800 - which is around the same as last season." Cardiff City Official response: "Last Season: at this point in time we were around the 7,400 mark. That figure rose to a total number of season tickets for the entire season = 8,800. "Obviously ST's continue to sell well into the season on a pro rata basis. The 8,800 was the total number sold. "This Season: We are currently around the 14,000 mark with most areas sold out. This was down to us getting to the FA Cup final and people buying ST's to secure their Wembley ticket." Charlton Athletic Official response: "Rounding up the figures, we have so far sold 15,000 season tickets at Charlton this season. This is compared to a final figure of 17,500 last season." Coventry City Official response: "Coventry City's season ticket sales for 0809 currently stand at 9,249. This is compared to 9,119 at the start of the 07/08 season. "According to a recent survey in The Sun, Coventry City had the lowest priced season ticket available in the Championship with an adult's early bird season ticket from just £277 when purchased with a junior." Crystal Palace Official response: "Season tickets are slightly up on last year and we anticipate a healthy take up in the next four weeks" Ticket Office said: "We can't disclose those figures". Derby County Official response: "This year we have sold just over 22,500 season tickets, which is slightly down on last season's tally of 23,500, a total season ticket sell-out and a club-record figure. "This season's tally is the second-highest we have recorded, and there is still time for it to grow ahead of the new campaign." Doncaster Rovers No official response. Ticket Office said: "Season ticket sales are coming up to 8,000, but there is still a promotion going on. We sold 5,300 last season." Ipswich Town Official response: "We sold 14,824 last season, and have sold 14,920 as of this week. "So we are up on last season and the season hasn't started yet! We did have a price freeze for those who bought season tickets by our 'early bird' deadline; the bulk of season ticket holders did take advantage of that scheme. "We also reduced the price of a season ticket for the U11s (when bought with an adult season ticket) to only £10 - bargain!" Norwich City Official response: "20,000 season tickets sold, which is a capped total. 19,714 sold last season." Nottingham Forest Official response: "We haven't released much information on season ticket sales so far. Figures at this stage can be quite misleading as there are still three weeks of selling time before the season starts. "Traditionally this is always a reasonably busy period and conclusions cannot be drawn at this stage. "However, we are about 2,000 sales up on this time last season. We finished sales at roughly 11,000 last season." Plymouth Argyle Official response: "We have sold around 7,200 season-tickets so far - around about the same as this time last season." Preston North End Official response: "Our current sales stand at around 8,500, which is roughly 1,000 up on the equivalent point last year." Queens Park Rangers No official response Ticket Office said: "9,700 season tickets sold for this season - 8,100 last season." Reading Official response: "We have 13,000 season ticket holders for next season, compared with around 16,000 last season." Sheffield United Official response: "We have sold 18,700 season tickets so far, which is very similar to the figure at this stage last season. We sold 19,300 in total last season and we expect to reach that figure by the time the season commences." Sheffield Wednesday Official response: "Unfortunately, season ticket sales are confidential club information, so we will not be able to accommodate your request." Ticket Office said: "Please talk to the media department." Southampton Official response: "We are at 9,800 right now, and at this time last year we had an approx 11,000." Swansea City Official response: "We have sold a record number of season tickets this season, even topping our 'glory days' in the old First Division. "So far we have sold 9,000 season tickets, topping last season's total of 7,900." Watford No official response Ticket Office said: "We have sold 10,696 at the moment, it was 11,000 by the end of last season. Wolverhampton Wanderers Official response: "The last figure released publically was 14,700 about a fortnight ago. "This was about 1,300 behind the same figure at this stage last season. "Wolves finished with 17,800 last season but with tickets still on sale for the next few weeks, they are hoping to get near to that mark again." article continues below...    Report

25/07/2008, 10:37 AM Evil Monkey Joined on 11/05/2005 Manchester Posts 3,606 Re: Norwich City - Channel 4 Case Study I don't recall stating you post drivel, but I do think you're a wet blanket cry baby... Interesting article, have a biscuit. We've got everything Down to a science, so I guess we know everything? Pinkun Poster's Top 10 Albums of All Time... Vote Here!! http://www.pinkun.com/cs/forums/1257396/ShowPost.aspx    Report

25/07/2008, 10:41 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study  Evil Monkey wrote: I don't recall stating you post drivel, but I do think you're a wet blanket cry baby... Interesting article, have a biscuit. "There's enough drivel posted on here each day without old drivel being brought back up."    Report

25/07/2008, 10:44 AM Evil Monkey Joined on 11/05/2005 Manchester Posts 3,606 Re: Norwich City - Channel 4 Case Study  SuperWesIrishWizard wrote:  Evil Monkey wrote: I don't recall stating you post drivel, but I do think you're a wet blanket cry baby... Interesting article, have a biscuit. "There's enough drivel posted on here each day without old drivel being brought back up." Re-read it and come back to me when you're over your PMT.... We've got everything Down to a science, so I guess we know everything? Pinkun Poster's Top 10 Albums of All Time... Vote Here!! http://www.pinkun.com/cs/forums/1257396/ShowPost.aspx    Report

25/07/2008, 10:48 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study  Evil Monkey wrote:  SuperWesIrishWizard wrote:  Evil Monkey wrote: I don't recall stating you post drivel, but I do think you're a wet blanket cry baby... Interesting article, have a biscuit. "There's enough drivel posted on here each day without old drivel being brought back up." Re-read it and come back to me when you're over your PMT.... Persistant Monkey Tension?    Report

25/07/2008, 10:57 AM Evil Monkey Joined on 11/05/2005 Manchester Posts 3,606 Re: Norwich City - Channel 4 Case Study  SuperWesIrishWizard wrote: Persistant Monkey Tension? If you say so, mate... you wanna get wound up by my posts that's your problem, not mine, I find it highly amusing! We've got everything Down to a science, so I guess we know everything? Pinkun Poster's Top 10 Albums of All Time... Vote Here!! http://www.pinkun.com/cs/forums/1257396/ShowPost.aspx    Report

25/07/2008, 11:01 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study  Evil Monkey wrote:  SuperWesIrishWizard wrote: Persistant Monkey Tension? If you say so, mate... you wanna get wound up by my posts that's your problem, not mine, I find it highly amusing! Class A comedy gold I bet, personally I would rather watch an episode of Only Fools and Horses, but hey whatever does it for you hey Evil Monkey?    Report

25/07/2008, 11:04 AM Evil Monkey Joined on 11/05/2005 Manchester Posts 3,606 Re: Norwich City - Channel 4 Case Study I prefer stuff like Black Books, Brass Eye, Spaced, Partridge, Family Guy, Futurama and Frasier..... but since I'm at work without access to a DVD player your "wah mummy" hissy fits will do... Incidentally, I should be getting a copy of Fist of Fun off a mate next week, now that's Class A comedy gold... We've got everything Down to a science, so I guess we know everything? Pinkun Poster's Top 10 Albums of All Time... Vote Here!! http://www.pinkun.com/cs/forums/1257396/ShowPost.aspx    Report

25/07/2008, 11:10 AM Lol Morgan Joined on 04/07/2008 Posts 74 Re: Norwich City - Channel 4 Case Study http://www.channel4.com/news/articles/sports/football+fans+defying+the+credit+crunch+channel+4+news+survey+shows/2357492    Report

25/07/2008, 11:10 AM SuperWesIrishWizard Joined on 15/12/2007 Posts 540 Re: Norwich City - Channel 4 Case Study  Evil Monkey wrote: I prefer stuff like Black Books, Brass Eye, Spaced, Partridge, Family Guy, Futurama and Frasier..... but since I'm at work without access to a DVD player your "wah mummy" hissy fits will do... Incidentally, I should be getting a copy of Fist of Fun off a mate next week, now that's Class A comedy gold... I share your like of Black Books, Family Guy and Spaced, throw into that a bit of Mighty Boosh, Nathan Barley (one series only), Peep Show, 15 Stories High (Sean Lock) and stand up by Lee Evans, Dylan Moran, Bill Bailey, Jimmy Carr...... any article, book or TV programme written by my hero Mr Chris Morris.  You can tell a lot from a mans taste in comedy! well actually you cant, but that sounded good...... Apologies for being a bit off with you, I think if I told you that I have been at work since 9, and that they coffee machine has been broken all morning, then you may well understand why...... ;-)    Report

25/07/2008, 11:18 AM Evil Monkey Joined on 11/05/2005 Manchester Posts 3,606 Re: Norwich City - Channel 4 Case Study How could I miss Peep Show out, its quality.  I've been enjoying a lot of Mock the Week recently, Frankie Boyle just cracks me up... I was chatting to a mate about Brass Eye earlier so already know what my plan for the evening is! Don't worry, I'm just bored and I love a good battle... not called Evil Monkey for nowt, you know... We've got everything Down to a science, so I guess we know everything? Pinkun Poster's Top 10 Albums of All Time... Vote Here!! http://www.pinkun.com/cs/forums/1257396/ShowPost.aspx    Report

25/07/2008, 11:33 AM Yellow Shirt Joined on 23/01/2008 Posts 55 Re: Norwich City - Channel 4 Case Study Skip to the end...    Report

25/07/2008, 11:49 AM Branston Pickle Joined on 04/08/2004 Surrey Posts 1,501 Re: Norwich City - Channel 4 Case Study Is quite an interesting article - it seems that most clubs are heading for either the same or more ST sales than last sesaon, even the ones who had really poor seasons, perhaps other than Reading and Wolves, and also Southampton who really do seem to be going down the crapper.....it does also rather sound like Cardiff stuffed their fans a little by making them get one in order to get an FA Cup final ticket, but I suppose whatever works!      Report

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