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New partnership deal between Norwich City and Front Row could see top acts perform at Carrow Road

PUBLISHED: 14:11 17 December 2012 | UPDATED: 16:18 17 December 2012

Norwich City have signed a partnership with Front Row Marketing Services to improve the club's global appeal.

Norwich City have signed a partnership with Front Row Marketing Services to improve the club's global appeal.

Archant Norfolk Photographic © 2010

High profile artists and entertainment acts could be heading to Carrow Road after Norwich City announced a three-year partnership with US global brand management experts Front Row Marketing Services.

As well as attracting top acts to Carrow Road, Front Row will help the Canaries to find new ways to expand their brand globally, identify new sponsorship opportunities for the club and implement a series of friendlies for the club around the world.

President of Front Row Marketing Services Chris Lencheski said: “We are very excited to work with Norwich City as they grow their business opportunities not just domestically, but around the world.

“There are few global properties hotter these days than Barclays Premier League football clubs, and we think the Canaries are uniquely primed to take advantage of that platform. In Delia Smith, the UK’s bestselling cookery writer and television presenter, having sold over 21 million copies of her books worldwide, the club has a majority owner who is a genuine fan, and it’s great to be working with a successful woman in a male dominated environment. She is more than simply another owner – the fans can identify with her as a fellow supporter and if she believes in a partner, that’s a major positive because she is so authentic and that resonates with consumers.”

Norwich City’s chief executive David McNally said: “I’m delighted to confirm this exciting new partnership with Front Row Marketing Services. Their depth of experience and expertise in the field of sports brand development and marketing on a global scale will continue to help us to meet our objectives of significantly expanding Norwich City’s global footprint. We very much look forward to working with them in the years ahead.”

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