Tom Dale's story is one which is personal to North Norfolk and is an inspiration to any aspiring entrepreneurs in the area.

His set-up his clothing company, Dabatag, just last year and has already opened his first store in Cromer.

Tom, now 19, told me he invested 'every penny' into his screen printer and started selling his t-shirts from his self-created website. As the brand grew from friendship buys to nationwide orders and word spread the increase in stock had 'taken over [his] parents' house' which has led to the renting of a studio shop in Cromer where all shirts are designed, stored and created.

Dabatag owes itself to North Norfolk, with the designs being inspired by the surrounding areas, particularly the '100 fields' which is a best seller and conveys the Norfolk countryside from above.

They are originally created with tape on the large Cromer sea walls early in the morning, which Tom believes allows greater creativity than a sketch book and adds to the brands unique aura.

Although the brand is growing, Tom considers his t-shirts to be 'pieces of art rather than a churn of commercial clothing'. This personal aspect, combined with the relatability to Norfolk's people is what helped the brand get past initial hurdles.

It now flourishes and grows with Tom's aim being to keep bringing out new designs, expanding and eventually being stocked in retailers around the country. The word Dabatag comes from the Somalian word for the Somalian animal dibtag. There are less than 500 left in the world and they are highly elusive.

Dale wanted the brand to convey the animal in that against all the odds they are not extinct; to show that Dabatag is 'not just something ordinary'. Dabatag clothing is an exciting prospect and certainly is a story which will give others the confidence to push the limits of what we think we can do.

George Sutton, 17, Roughton