Norwich City director Stephen Fry took time off from filming The Hobbit in New Zealand to star alongside some Canary players in the club's innovative 'Pass It On' viral video, promoting the new home kit.

Norwich City director Stephen Fry took time off from filming The Hobbit in New Zealand to star alongside some Canary players in the club's innovative 'Pass It On' viral video, promoting the new home kit.

'We're so thrilled Aviva are with us for another four years,' said Fry. 'A four years which we hope will see our beloved club consolidate its natural home in the Premier League.

'The new kit fitted me like a… football shirt. I was so pleased to be able to launch it, even while 12,000 miles away. You'd be amazed how many Norwich fans there are in New Zealand.'

The theme of the viral video is 'Pass it on', featuring Norwich City players, Aviva staff and other guests including Stephen Fry, celebrating the launch of the new home kit.