British coaches must embrace change, says Norwich City sporting director Stuart Webber

Norwich City sporting director Stuart Webber appointed Daniel Farke. Picture: Denise Bradley

Norwich City sporting director Stuart Webber appointed Daniel Farke. Picture: Denise Bradley

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British coaches must start embracing the sporting director structure to get more opportunities, says Stuart Webber.

Norwich City’s sporting chief believes there are not enough young British coaches coming through the system, pointing to the fact that five out of the six Championship clubs last season were foreign.

Scepticism around the sporting director/director of football role is holding British coaches back, according to Webber, who appointed Daniel Farke as City’s new head coach last month.

The former Huddersfield man, who arrived at Norwich in April, hopes to show much the sporting director structure can achieve success with the Canaries, just as it did during his time with the Terriers and David Wagner.

“The bright coaches I’ve worked with, David (Wagner) and Daniel (Farke) being two, get that this role is to help them be the best they can be,” Webber told Scout 7’s podcast.

“You’re there to help the club be the best it can be. If the club is successful then, guess what, normally a head coach is a huge part of that and gets praise, a new contract, a big move, whatever it may be.

“Hopefully as the role evolves it helps our younger coaches. There are not enough good young British coaches coming through. You only have to look at the Championship this year – five of the top six were foreign. I think that’s quite an alarming amount.

“I’m hoping our young British coaches start to see this role can actually help, rather than, ‘oh, no they’re taking all the power from you,’ and all the ego words. Where we’ve gone a little bit wrong in this country is in failing to acknowledge that these guys (Sporting Directors) are there to help the club.

“And the person who gets the most help is the head coach. It gives them a huge level of protection because you take so much work away from them. In the Championship, they have two press conferences a week, 46 league games, a minimum of two cup games. At Norwich, we’re a category one, £3.5million academy and employ 22 full-time staff.

“That guy (the manager) can’t oversee all that, especially when we do double training sessions and the players only have one day off a week. If the three people – head coach, sporting director and chief executive - work it’s usually a success. If you’re on the same page it normally works.”

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