THE BIG INTERVIEW: Farke on transfer spending, Premier League plans and no regrets
PUBLISHED: 15:30 17 July 2019 | UPDATED: 15:32 17 July 2019
Daniel Farke is convinced Norwich City's transfer business will give him a fighting chance to compete in the Premier League.
Sam Byram became the fourth senior addition in recent days following the arrivals of Josip Drmic and loan duo Patrick Roberts and Ralf Fährmann.
City have rewarded a host of last season's Championship title winners with upgraded deals, and Farke fully endorses Stuart Webber's transfer strategy.
"You have to judge in a realistic way," he said. "Of course as a head coach you will cry for more quality and more options. We are not naïve, the more you spend the more quality you can bring in and it makes the task of staying in the league easier.
"This is our way. We had to pay for some dues in the past for players, to also pay for facilities at the training ground and the academy. We have so many amazing and exciting young players who have committed to the longer term.
"We didn't want to risk all that for one or two big transfers. We could have said we put the investment into the players not the facilities but one or two more players more would not guarantee our targets.
"I am pretty pleased with the work of Stuart and the board and we will now try to get the very best from these lads in the season ahead."
Farke has brought his players to Germany for a third pre-season in a row to prepare for the daunting top flight challenge.
"It is not one topic we have to work on. We have to be better in all areas," he said. "Our pressing was outstanding last season, one of our big strengths and threats but in order to press a team like Manchester City with their individual quality you have to be even more precise and more detailed in how you press.
"Particularly your structure with and without the ball and how we use counter attacks.
"At the higher level, teams retain possession better and they are better set up to deal with counter attacks. We have to think how we can be successful in that area. You really can go through every topic, not just one special one, and we have to step up.
"We want to bring our Norwich City football on the pitch."
Farke is refreshed and raring to go as the countdown continues to an opening night trip to Liverpool for last season's Championship top dogs.
"There was plenty of time to reflect on what we had done over the summer and that is important as well," he said. "During this long and exciting journey there really is no time to reflect or even analyse.
"You have to function and work every day.
"I wanted to analyse what went right, what went wrong and to be honest most things went right for us. It is always important you ask yourself, 'What is the next step?' and can you develop this squad and this club, and also to handle the emotional side. You need to find that energy and that motivation again to climb the next big mountain.
"I valued what we achieved and it can never be taken away during the lives of any of the players involved. We did something historic. It doesn't make sense right now to sit in the chair and enjoy it too much. We can do that when we retire.
"I tell the lads that at 17 or 18 years old you think you can play for your whole life but really it is just a few seasons when you fight for something really special. Then after your career you have 50 or 60 years on the sofa.
"So no regrets, invest everything and the same for me. I am not overwhelmed by the emotion at what we did. We want to create the next thing."