Canaries go green

PUBLISHED: 12:05 15 February 2007 | UPDATED: 10:05 14 September 2010

The green in the Canaries' strip might glow just that little bit brighter shortly thanks to the club's plans to “radically enhance” their environmental policy.

The green in the Canaries' strip might glow just that little bit brighter shortly thanks to the club's plans to “radically enhance” their environmental policy.

Norwich bosses have announced they are currently in discussions with a number of potential partners and plan to reveal full details of a new initiative in the spring.

But it comes as rivals Ipswich, currently ahead of Norwich in the Championship, reach the halfway point in a bid to become the first carbon neutral club in the country - and with the help of the Norfolk-born CRed carbon reduction scheme.

Save Your Energy For The Blues was launched in October and works by asking fans to pledge to a series of energy saving measures, such as catching a bus or sharing a car to home games.

In return they not only get 'money can't buy rewards' but, once the club reaches carbon neutrality, its sponsor E.ON. will give a substantial contribution towards manager Jim Magilton's player transfer budget.

Simon Gerrard, from CRed, said: “An energy audit of the club found that it emits about 3,200 tonnes of carbon over the course of a season and about two thirds of that is from fans travelling to home games.”

So far more than 7,000 fans have pledged, saving 1,489 tonnes of carbon.

When the fans make a pledge they are entered into a prize draw to win a range of prizes including signed footballs and shirts and the use of a hospitality box at Portman Road.

The club has also run a series of efficiency tests and has reduced energy consumption by more than 17pc, including introducing a green management system for the stadium and training ground.

The CRed carbon reduction campaign was born at UEA in Norwich but has spread its wings across the country and even further afield.

Norwich City FC was given the chance to take the scheme on but turned it down.

A club spokesman said: “We would like to applaud our neighbours Ipswich for doing their bit to help improve the environment. Here at Norwich City we are also fully committed to working to protect our local environment as responsible members of the Norfolk community.

“We are in the process of working towards launching an extensive Norwich City environmental campaign in the spring which will radically enhance the environmentally-conscious polices already in place at the club.

“In broad terms we are committed to reducing energy consumption where possible, responsibly managing the resources we use and the waste produced and recycling where appropriate.

Further improvements to our policies encouraging both staff and supporters to use alternative methods of transport to help reduce car-related pollution will also be made.

“The club is currently in discussions with a number of potential partners regarding this exciting new initiative and we are looking forward to announcing full details in the spring.

“We wholeheartedly embrace our responsibility to the Norwich and Norfolk community to help promote a greener city and county for us all to live in.”

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