Webber hopeful that City still won’t be forced to sell despite financial issues

PUBLISHED: 10:15 27 April 2020 | UPDATED: 10:15 27 April 2020

Daniel Farke's top talents, such as Max Aarons, centre, and Emi Buendia could be in demand when the season finally end Picture: Paul Chesterton/Focus Images

Daniel Farke's top talents, such as Max Aarons, centre, and Emi Buendia could be in demand when the season finally end Picture: Paul Chesterton/Focus Images

Paul Chesterton

Uncertainty reigns supreme in football currently but Norwich City’s hierarchy still hope to be in a financial position to hold on to some of Daniel Farke’s top talent when the season does finally come to an end.

The Canaries made a £38million loss on the way to promotion in 2019 following the conclusion of parachute payments from the club’s previous Premier League relegation in 2016, yet were on course for a profit of around £16m after a return to the top flight.

However, City’s senior staff have revealed they are now planning for a potential loss of revenue of between £18m and £35m because of football’s enforced coronavirus shutdown, before the threat of relegation enters the equation.

Despite sitting six points from safety with nine games to play, with uncertainty as to when or if the season can be completed amid the pandemic, players such as Todd Cantwell, Max Aarons and Ben Godfrey have regularly been linked with big-money moves.

“We had no plans to sell anyone this summer anyway,” sporting director Stuart Webber revealed. “We built the model very much, as soon as we got promoted, to be in a really good place and that we would no longer be reliant – in the short term, the next two or three years – on player sales.

Sporting director Stuart Webber is still hopeful Norwich City will not be forced to sell players when the suspended season concludes Picture: Paul Chesterton/Focus ImagesSporting director Stuart Webber is still hopeful Norwich City will not be forced to sell players when the suspended season concludes Picture: Paul Chesterton/Focus Images

“Everyone has been invested in this, in to how to make our model work to the best of its ability. Hence why we’re not sat here having to panic with anything, we can take a bit more time, find out exactly what the repercussions are going to be before we take any action.”

MORE: City chief launches staunch defence for financial need of furlough scheme

However, Webber realises that the financial impacts on the transfer window will not become clear for a while yet.

He continued: “Of course we’re all realistic that the bigger the losses are, we’ve got to find ways of mitigating those losses.

“Whether anyone likes it or not, one way that can be achieved is player sales. We also have to have our eye on the market this summer, it won’t be the same as similar transfer windows, it will probably drop off a little bit.

“And one thing we won’t do is – and fortunately we’re not in a position with a gun to our head – sell players on the cheap just to survive.

“We have to maintain the value in the playing squad because it’s taken a long time to build that up and get to this point. “

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