City chief Webber will not panic buy in January transfer window
PUBLISHED: 18:21 09 November 2019 | UPDATED: 15:58 10 November 2019
Stuart Webber insists Norwich City will not try to spend their way out of Premier League trouble.
City sunk to the bottom of the table on Friday night following a 2-0 home defeat to Watford, and results elsewhere over the weekend left them four points adrift of safety.
Norwich posted losses of £38m in the latest set of accounts but will bank in excess of £100m this season following promotion to the top flight.
City had the smallest transfer budget last summer in the Premier League and Webber, speaking on Skysports prior to the Hornets' win, made it clear they must plan for the worst case scenario in January.
Norwich's sporting director indirectly referenced the previous regime's final roll of the dice back in January 2016, when Timm Klose and Steven Naismith arrived for large sums in a failed bid to avoid relegation.
"If we do spent money it will be on players who have a potential future value for us," he said. "That will be on players who aren't going to lose their value if we are relegated, players who aren't going to be on outrageous sums in the Championship if the worst was to happen.
"It is not being defeatist. It is being realistic. We have to learn from what happened last time, otherwise what was the point of going through that pain?
"We had to sell James Maddison just to cover off that situation. You think, 'Wow, £21m for a player and we should have been able to do so many other things with that money at the club'. We didn't. It went to cover that black hole of what happened in that January.
"We have to make sure we keep our nerve. That is why we are very honest, with the media, with supporters. We are not embarrassed by that plan, because that is what we are. We work hard, we know what we are about and hopefully in the end we can prove to be good enough."