‘If we lose, then we won’t be the club to sack Daniel or go and spend £50m in January’ - City chief on keeping a steady ship
PUBLISHED: 17:00 17 October 2019 | UPDATED: 17:51 17 October 2019
Norwich City’s sporting director Stuart Webber says the club will never make knee jerk reactions in their quest for Premier League survival.
Webber headhunted Daniel Farke and the previously unheralded duo have since plotted a remarkable turnaround in the club's fortunes, built on savvy recruitment and a faith in young talent. Access to Premier League riches will not alter the underlying philosophy.
"From a financial point, we'll be working three years ahead because we can guarantee what our income is," said Webber. "In terms of our squad progression, we know exactly who is on what contract and when we'd expect them to leave.
"You've got to be prepared, but you also have to be realistic. That's what I think is the best thing for our players and Daniel Farke, the fact we don't judge everything here purely on results.
"It's about what our performances, the process and the culture are like. Are we building the club along the way, not just purely focusing on results?
"If we lose, then we won't be the club to sack Daniel or go and spend £50m in January.
"It's about the journey, and if we get everything right along the way and we get a bit of luck, then we still think we can be successful doing it."
Providing opportunities has paved the way for several players at City, with young prospects afforded the chance to express themselves on the pitch. That mirrors how Webber himself forged his own way in football from humble beginnings at Wrexham.
"I wouldn't have swapped my journey. I wasn't good enough to play; unfortunately, I can't even blame injuries, I just wasn't good enough," he said, speaking to BBC Radio Five Live on the eve of City's defeat to Aston Villa. "I was desperate to work in the industry. If you'd have said 15 years ago that I'd be at Norwich City as a sporting director, I'd have probably laughed and said 'I don't even know what that job is'.
"Like everybody, you need an opportunity, and luckily for me, Dean Hoyle at Huddersfield gave me that.
"He let me get on with it.
"That's been the same at Norwich; it's a great club with great owners in Delia and Michael who have let me get on with things. I'm really thankful for that."