Chief hopes for season tickets boost

PUBLISHED: 11:10 24 January 2009 | UPDATED: 16:02 10 September 2010

Norwich City chief executive Neil Doncaster believes the feel good factor is back at Norwich City - and hopes it will lead to another bumper harvest of 2009/10 season ticket applications.

Norwich City chief executive Neil Doncaster believes the feel good factor is back at Norwich City - and hopes it will lead to another bumper harvest of 2009/10 season ticket applications.

The Canaries announced a prize freeze on all season-long and match day tickets at a Carrow Road briefing yesterday and club officials will be keeping their fingers crossed on two counts.

Firstly, the appointment of club legends Bryan Gunn, Ian Crook and John Deehan as City's new management team will not only be enough to secure Championship safety.

And the trio will ensure the Canaries continue to hold a season ticket base envied across their division and at a host of Premier League clubs.

As far as Doncaster is concerned, the feel good factor has started to return to the club.

“Without a doubt; I think certainly among supporters that I've spoken to, it is certainly among the Carrow Road staff and it is certainly among the Colney staff and players up there,” said Doncaster. “There is a real lifting of the gloom that had pervaded Carrow Road for some months before and we're delighted with the impact Bryan has had on the mood, and long may that continue.”

The club will be hoping to get close to the 20,364 current season ticket holders at CarrowRoad - 350 signing up for half-season tickets in recent weeks. Next season's pricing includes discounts for renewal before the end of February and a rebate for early renewals should Norwich be relegated to League One, as well as the 12-month interest free repayment plan taken up by 11,000 applicants last season.

“Having a full stadium at Carrow Road is a really important part of what we try to achieve. We saw the atmosphere that it helped create on Saturday,” said Doncaster. “There are lots of side benefits to having a full stadium but predominantly it's about responding to the needs of our supporters who are clearly struggling with the economic downturn at the moment and doing the right thing by them.

“I think we're entirely reliant on the loyalty which our supporters have demonstrated so clearly over many years. That loyalty, that commitment to the football club is a part of this offer.”

A renewed seat in the Barclay Stand purchased before February 28, will cost £366 with second and third deadlines on April 13 and May 8 respectively. New season tickets are also on sale now, with the same seat costing £388 before the end of next month.

With a bleak economic climate forecast for the rest of the year, chairman Roger Munby admitted the City board had little option but to match predicted inflation levels and keep season ticket prices down.

“We have to do what we can to fill the ground; that's the most important thing,” said Munby. “Right from the word go, right from 12 years ago when it hadn't been long since we were playing to a 14,000 gate at the top of the Premier League in 1993 with barely 6,000 season ticket holders.

“Right form that date the guiding principle here has been to encourage people to come, don't worry too much about the price, enable them to come to their football club, to enjoy each other's company watching their football. And pricing follows.

“We've tried to achieve the right balance of thinking about that economic but also that philosophical, spiritual issue about fans and their football club at the same time. We've got something close to a decent formula here and it is very important we understand how that's worked and how we progress it into the future.”

Ü See www.eveningnews24.co.uk for all the 2009/10 season ticket prices

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