City legends and England cricketers feature as home kit for Premier League season is revealed
PUBLISHED: 09:09 06 July 2019 | UPDATED: 16:58 06 July 2019
Norwich City FC
Norwich City have revealed their new home kit ahead of the club's return to the Premier League - with the help of some club legends and special guests
The Canaries' latest version of their traditional yellow home strip was revealed at 9am, following on from the announcement earlier this week that Asian betting firm Dafabet would be the club's new main kit sponsor.
The kit went on sale this morning and a video was launched featuring head coach Daniel Farke, and a host of club legends including Wes Hoolahan, Iwan Roberts, Jeremy Goss and Bryan Gunn.
Neil Adams, Adrian Forbes, Adam Drury, Chris Sutton, Darren Huckerby, Rob Newman and Simon Lappin are all there too, as well as England cricketers Tymal Mils and Olly Stone, local darts star Peter Wright and featuring narration from BT Sport presenter Jake Humphrey.
Providing a first-person view of what it's like to arrive at Carrow Road on a match day, Humphrey says: "They wrote us off, they always do, but here we are.
"It's not going to be easy but if we stand tall, we can show the world what it means to wear that shirt."
The mostly yellow shirt fades into green in its lower half, as well as on the shoulders and features green sleeve trims, it is also paired with full green shorts.
Newly announced sleeve sponsors Best Fiends also feature, with Dafabet assuming the club's green colour for aesthetic reasons on the front of the shirt. Junior shirts will continue to feature Gravity Trampoline Parks as the main sponsor and not the betting firm.
City's head of retail, Kayleigh Coverdale, explained: "We are incredibly excited to launch our new Premier League home kit for the 19-20 season.
"This is something we have been working on with Errea, our technical partner, for the past year and we are really pleased to have once again created a modern bespoke kit that our fans can enjoy wearing.
"After receiving feedback from our fans, we have opted to go with a stitched club crest this year on all kits and are really pleased with the outcome of this. I also want to thank our new kit sponsors Dafabet and Best Fiends for working with us to ensure their sponsor logos felt a real part of the kit for our fans."
Chief operating officer, Ben Kensell, added on City's official website: "We're delighted with the new home kit, which we'll wear at Carrow Road as we make our return to the Premier League. Our retail colleagues have worked tirelessly to produce a kit that both our players and fans will love to wear.
"We look forward to seeing the kit in action at Carrow Road in our first (home) pre-season friendly against Atalanta on Tuesday, July 30."
City fly to Germany on Friday for a pre-season training camp which features friendly games against Arminia Bielefeld and Schalke, after Farke's players returned to begin preparations at the start of this week.
Games against Brentford, Luton, Atalanta and Toulouse follow when they return to home soil, building towards the Premier League's curtain-raising game against European champions Liverpool on Friday, August 9, an 8pm kick-off which is being shown live by Sky Sports.
The kit is available to buy now at canaries.co.uk or from Jarrold Intersport or the club's official shops at Carrow Road or Chapelfield Shopping Centre.
The shirt is priced at £50 for adults of £60 for the 'player fit' or long sleeve versions, with the youth version of the shirt £35 or the 'mini' age range at £30.
Canaries players Alex Tettey and Kenny McLean are also set to meet fans and sign autographs at the Jarrold Intersport store in the city centre, in London Street from 1.30pm today - where a new 'fan hub' will be opening later this year.
- You can watch City's kit reveal video, and vote in our poll about the kit, above