Norwich City transfer rumours: Agencies helping Canaries navigate summer transfer market are revealed

PUBLISHED: 11:32 10 June 2016 | UPDATED: 11:38 10 June 2016

Norwich City chariman Ed Balls had already spoken about the club's summer transfer plans. Picture by Paul Chesterton/Focus Images Ltd

Norwich City chariman Ed Balls had already spoken about the club's summer transfer plans. Picture by Paul Chesterton/Focus Images Ltd

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Further light has been shed on the transfer system put in place by Norwich City this summer, in the wake of chief executive David McNally quitting towards the end of last season.

Chairman Ed Balls had already revealed that outside “expertise” had been brought in to help City navigate a potentially busy summer in the transfer market.

The Times newspaper has today reported that football agencies Key Sports Management and Base Soccer are the organisations which are assisting the Canaries.

The report states that the agencies have been appointed to attract the highest possible fees for star players Nathan Redmond, Robbie Brady and Cameron Jerome.

Although interest in highly-rated duo Redmond and Brady is hardly a shock following City’s relegation, Jerome’s inclusion on that list is more surprising, following a Mirror report earlier this week that the striker had been offered a new contract.

Canaries officials declined to comment on the Times story when approached.

The reports follow Balls speaking about the board’s plans for the summer shortly after chief financial officer Steve Stone was appointed as interim chief executive at the end of last month, following McNally’s exit.

City’s chairman spoke of a “strong team” which will help with both player purchases and sales.

“We have also made sure we bring into our existing structures the kind of expertise and quality we need,” Balls said, when speaking to the Eastern Daily Press and Norwich Evening News.

“I’m not going to go into the detail of that because I don’t really want our competitors to know how we’re doing it. But we’ve brought in more than one person, we’ve got a strong team working really closely together and there is a real sense of common endeavour of what’s got to be done.

“I think we’ve got a Premier League-quality team doing our immediate summer business.”

That structure has already seen City deal with a host of contract situations, many of which were confirmed earlier today.

Balls continued: “I think that could reassure supporters we are determined to make sure we have the best summer we can, so we can get back to the Premier League at the first time of asking, and we can do that without needing to rush a long-term decision on the chief executive.

“We are going to take our time to get this right. It’s going to take us into the summer and I’m not going to say when it’s going to be completed. But what I can guarantee supporters is I’ll keep them in touch with what we’re doing and that we’re going for the best long-term solution for the football club.”

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