Richard Money makes ‘extra special’ return to boyhood club Norwich City as academy manager
PUBLISHED: 15:19 14 December 2016 | UPDATED: 15:51 14 December 2016
Norwich City have announced the appointment of former Cambridge United and Luton Town manager Richard Money as their new academy manager.
The Lowestoft-born 61-year-old has previously overseen the academies of Newcastle United and Coventry City.
Money replaces outgoing academy manager Gregg Broughton, who is returning to his former role as head of recruitment for City’s academy.
“I’m really pleased to be joining Norwich City as academy manager and I can’t wait to get stuck into the job in the new year,” Money said.
“Wherever I’ve been, the development of young players has always been the first aim for me, whether it’s as a manager or an academy manager. My record of pushing players through to first teams has been good.
“It’s not just any job. I was born in the area, and I was brought up around the club and supported it as a boy. All my family are season-ticket holders, so the fact that it’s Norwich makes it extra special.”
Money led Cambridge to promotion back to the Football League via the Conference play-offs at Wembley in 2014, having won the FA Trophy in the same season.
He then led the U’s to the FA Cup fourth round in 2015, holding Manchester United to a brave 0-0 draw at the Abbey Stadium before being beaten 3-0 at Old Trafford.
City chief executive Jez Moxey, speaking to City’s official website, continued: “We are delighted to have concluded our thorough search for a new academy manager with the appointment of Richard Money who was the standout candidate in a highly competitive field.
“Richard joins us with a long and impressive football CV. He has tremendous experience working in professional youth development and we are very much looking forward to him leading our academy in the years ahead.”
Money joins from Atlanta United in the USA, a Major League Soccer expansion franchise who will play in the Eastern Conference next year, where he was academy director.
As a player Money played as a defender and started with Lowestoft Town as a youngster before being signed by Scunthorpe United.
He made almost 500 senior appearances during his career, also playing for Fulham, Liverpool, Luton and Portsmouth, before finishing back with Scunthorpe in 1990.
City’s technical director Ricky Martin added: “During my time as academy manager I have come across Richard on numerous occasions, during his days at Coventry and Newcastle, and found him to be very forward-thinking and running very well-established and progressive academy development programmes.
“I look forward to working with Richard in continuing to develop young players for City’s first team, following in the footsteps of current senior players such as Jacob and Josh Murphy.”
During his brief spell with Liverpool as a player Money helped the Reds to win the 1981 European Cup, playing all of the semi-final second leg at Bayern Munich but watching the 1-0 win over Real Madrid from the substitutes bench.
He coached at a number of clubs in England, including Aston Villa, Nottingham Forest, Manchester City, before his first spell in management with Scunthorpe.
Spells with Swedish side AIK and Australian side Newcastle Jets followed, before returning to England and leading Walsall to the League Two title in 2007.
During his varied coaching career Money has achieved the UEFA Professional Diploma, FA Premier League Academy Directors License and UEFA A License.
He will now head up the academy at Colney, following changes which were announced in October as Ben Strang left his role as head of academy recruitment role at Norwich to join Cambridge as their head of football operations.