Woodforde’s branding to continue at Carrow Road as City extend partnership

PUBLISHED: 17:00 19 August 2020 | UPDATED: 18:22 19 August 2020

The Woodforde's branding on the Barclay Stand at Carrow Road 
Picture: Paul Chesterton/Focus Images

The Woodforde's branding on the Barclay Stand at Carrow Road Picture: Paul Chesterton/Focus Images

Paul Chesterton

The branding of local brewery Woodforde’s will remain in its prime position at Carrow Road after Norwich City announced an extension of its commercial partnership with the firm.

The partnership will continue for another five years and the Barclay Stand will continue for the 2020/21 campaign, with City’s season set to start early next month.

Canaries legends Darren Huckerby and Grant Holt marked the renewal when they joined Woodforde’s chief executive Joe Parks for a pint and some lunch at the Fur and Feather pub, which is attached to the brewery in Woodbastwick.

City’s head of commercial operations, Sam Jeffery, said: “It’s brilliant news for the club. It’s been a great partnership for the last couple of years. We met Joe Parks around three to four months ago and he’s got a very clear vision and strategy here.

“It’s worth pointing out that Woodforde’s had the opportunity to walk away at the end of the current season and given the circumstances that every business is facing at the moment, they would have been well within their rights to do so.

Woodforde's chief executive Joe Parks, centre, with Norwich City FC ambassadors Darren Huckerby, left, and Grant Holt as a new five-year extension of their primary partnership with the Canaries is announced Picture: DENISE BRADLEYWoodforde's chief executive Joe Parks, centre, with Norwich City FC ambassadors Darren Huckerby, left, and Grant Holt as a new five-year extension of their primary partnership with the Canaries is announced Picture: DENISE BRADLEY

“Joe didn’t want to do that and he was keen to extend. We’re delighted to be extending the deal for a further five seasons.”

The football club is facing up to a loss in expected income of around £12m due to last season being suspended for three months due to the coronavirus pandemic and then the season being completed without supporters at games.

Combined with the huge financial impact of Premier League relegation, it’s a testing time for City, but chief operating officer Ben Kensell revealed recently that sponsors opting not to claim rebates had saved the club millions of pounds.

Woodforde’s chief executive Mr Parks added: “I’m really pleased. It’s a fabulous thing for us and Norwich. Norwich is in our heart and soul. I like the fact that our branding (at Carrow Road) is yellow and green in the Norwich colours. It stands out very nicely.”

Become a supporter

This newspaper company has followed Norwich City through good times and bad. Every single contribution will help us continue to produce in depth coverage that makes a measurable difference to our community. OTBC

Norwich City Video

Norwich City Audio

Norwich City Stats

The Pink Un magazine

cover
A must-read for any Norwich City fan with in-depth, straight-talking, analysis from the best writers around.
Purchase

Latest from the Pink Un - Norwich City Football Club News