‘Norwich City get £100 million and Leeds get £3 million, who thinks that’s fair?’ - Villa chief slams TV income difference

Aston Villa C.E.O Christian Purslow wants to see a fairer distribution of TV revenue. Picture: Nick

Aston Villa C.E.O Christian Purslow wants to see a fairer distribution of TV revenue. Picture: Nick Potts/PA Archive/PA Images - Credit: PA

Aston Villa chief executive Christian Purslow has suggested that Leeds United should gain a higher percentage of TV revenue because they ‘appear more often’ and ‘get more viewers’ compared to a club like Norwich City.

Purslow was keen to share his views at Aston Villa's AGM, pointing out that due to Leeds United respective size in their division, they would command a higher audience in comparison to the Canaries, who gained promotion alongside Villa last season.

He went onto to suggest that Villa discovered the same problem whilst operating in the Championship, before stating his unhappiness with the current system in place.

On the gap between the Premier League & EFL TV rights: "It's a monstrous precipice," Purslow told Villa's AGM. "Norwich City get £100 million and Leeds get £3 million - and Leeds appear more times and get more viewers. Who thinks that's fair?"

Bottom-placed Huddersfield Town received in excess of £96million last season despite getting relegated from the Premier League.

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City could be set to receive over £100million in revenue from the Premier League's broadcast deal depending on their final position in the league table.

Every place is worth around £2million, with 11th placed West Ham receiving over £17milliion more than Huddersfield last season, who received a merit payment of £1.9million for finishing bottom.

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City generated a total of £2million from matches being screened last season. That works out to around £100,000 per home game, whereas in the Premier League each televised game is worth around £1million.

Leeds United quest for promotion from the Championship continues, with Marcelo Bielsa's men seeking to return to the top-flight after 16 years.

The Football League agreed a record-breaking five-year deal worth £595million with Sky Sports in November 2018.

That deal proved to be controversial among EFL clubs, who felt the deal was miniscule compared to the £4.55billion Sky and BT paid for the broadcast rights to Premier League football, according to reports.

The Championship's attendances of more than 11m ranked higher than Spain's La Liga, Italy's Serie A and France's Ligue 1. Some of the clubs reportedly felt the EFL could have got more money for its television rights.

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