Let Todd reach his full potential pleads City chief after Liverpool links
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Todd Cantwell has been one of Norwich’s big success stories this season. But talk of rumoured interest from Liverpool is premature for Daniel Farke.
The homegrown prospect, who has notched six Premier League goals ahead of Sunday's Premier League trip to Wolves, found himself touted with the champions-elect last week, yet Farke is keen to dampen rising expectations.
"To be linked is not enough. If you play one, two, three proper seasons then you can maybe play for the biggest clubs in the world," he said. "With Todd we are all pleased with his development but I say it often quality is defined by performance over the longer term.
"A quality striker does not deliver with many goals in just one season, you deliver over several seasons.
"Todd is totally on the right path and it is no coincidence some of our young players are linked with big clubs but I would interpret too much. The real business is behind closed doors, not in the press.
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"Max Aarons was linked with top clubs in Germany but I am quite sure he will not play for those clubs in the next few seasons. To be linked maybe is a compliment that they are not rubbish. But we don't play them to be linked to big clubs, they are here to produce for us.
"I could find 20 or 30 topics Todd could improve. He has some strengths, but he still has to learn a lot and he is a humble guy. He knows he has to improve but he is also confident and you need that as well to compete on the top level. He will improve. I am quite sure."
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City's Championship title win was built on promoting youth and astute recruitment. The Canaries head to Wolves on Sunday, who they succeeded as champions from the previous season, with Wolves kicking on again after attracting big-money signings to Molineux.
Nuno Espirito Santo's squad reached the semi-finals of the FA Cup and finished seventh in their first top flight campaign, and now look on course to reach the last-16 of the Europa League this time around.
Farke insists he is not envious of the spending power of Premier League rivals.
"I'm not jealous, not at all," said Farke. "We speak quite often about our financial situation, and that some of our competitors are in a much, much better position.
"Now when I think about Aston Villa we were able to dominate them last season, we were able to beat them twice, but then you have to accept that this club is able to spend something like £200m during both transfer windows and then it is not that easy to beat them two times this season.
"You have to accept this.
"We know we have to work with our tools and hopefully one day we are a permanent settled Premier League side and we have invested a lot in our infrastructure and then we can invest more money into players. At the moment we face the truth and have to stay humble. It wouldn't help us to complain about other clubs having better financial opportunities."