Canaries striker Hugill seals Championship loan move

Jordan Hugill celebrates the first of his two goals against Bristol City in January

Jordan Hugill is poised to join West Brom on loan.

Norwich City striker Jordan Hugill has signed for West Brom on a season-long loan. 

The 29-year-old has been unveiled as a Baggies player after falling down the pecking order at Carrow Road.

He travelled to the Midlands on Tuesday evening to put the finishing touches on a loan move to the Hawthorns under Valerien Ismael. 

Now the forward is hoping to be involved in a second successive promotion push, with his style seeming well-suited to the direct approach of the former Barnsley boss.

“Coming here was the best option I could have possibly picked,” Hugill told West Brom's official website.

“You look at the size of the club and everything else that comes with the name West Bromwich Albion, it was something I just felt I had to be a part of.

“I’m delighted to be here and I want to help the club push for their targets.

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“You look at the players in the squad and there’s so much talent and experience.

“It’s about fitting in, getting to know everyone and getting out on the pitch and showing what I’m all about.

“I’m really looking forward to being part of this team.”

Hugill signed for the Canaries from West Ham last summer in a deal reportedly worth an initial £2.6m, potentially rising to around £5m, but struggled to displace Teemu Pukki in the starting line-up.

He did produce some important contributions during last season's Championship title triumph  though and is a popular member of City's dressing room. 

Both City and Hugill were open to offers this summer, with Nottingham Forest previously linked with interest. It is understood there is no prearranged option for a permanent deal. 

The ex-West Ham man made 31 appearances for City last season, scoring four goals. The majority of his game time came as a substitute due to Pukki's sparkling form throughout the campaign.  

Ismael is believed to be hoping Hugill will fulfil a similar role to that of Daryl Dike in his impressive Barnsley side last season. The striker is experienced in the second tier and boasts an impressive CV at Championship level. 

The signing of Josh Sargent all but confirmed Hugill's fate this summer, with City possessing three striking options in the Premier League. 

Speaking about his contribution, City boss Daniel Farke praised Hugill's role in their success, speaking last season. 

“A key player for me,” he said. “I don't just rate a player because of his minutes and his impact on the pitch. You don’t win a title or promotion just as 11 players. A leader in our dressing room and one of the main topics why we were promoted.

"He was there with crucial goals, crucial for the spirit within the whole dressing room, and he was crucial to keep the competition high on the other strikers.

Jordan Hugill on the attack for Norwich against Lynn

Jordan Hugill will complete a loan move to West Brom. - Credit: Ian Burt

"A role model in his behaviour because he works his socks off always in each training session. He is there for his teammates and one of the leading players in our dressing room.  

“I'm particularly pleased that we have several of these, and I have to praise my whole group. Yes, maybe an (Emi) Buendia or a Pukki are in the spotlight but it doesn't take anything away that everyone contributed.

"Jordan has overfilled my expectation from before the season started. A top player, a top character and we are all happy to have him.” 

Hugill is under contract at City until 2023.

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