Farke hopeful City won’t have to sell top talent despite predicted financial loss
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Daniel Farke believes the coronavirus pandemic has proven Norwich City’s self-sustainable model to be the right one as many other clubs fight for their future.
Other Premier League and EFL clubs are bracing themselves for significant losses due to the drop in income over the last three months, with City themselves planning for a loss of between £18m to £35m.
“The decision not to risk the future of our club and not to spend an unbelievable amount of money doesn’t help with the individual quality on the pitch, that is quite normal,” Farke said.
“It makes our task to be successful in this league really difficult but such a situation proves why it’s that important because, I think, during this time many clubs are struggling.
“It’s a credit to our key people, they are totally spot on in taking the right decisions but, if I’m honest, I’m also hopeful and I don’t think we’re in a situation to fear.”
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Farke has seen some of his top talent, including James Maddison and Alex Pritchard, depart in recent seasons as the club looked to balance the books.
Now, he’s hopeful City will emerge from the crisis stronger than some of their competitors because of their financial approach.
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“When I joined the club three years ago, you really didn’t know if one week later the club was able to go further on.
“We are in a situation that our future, in comparison to many other clubs, is pretty settled and that is credit to our key people but especially to Stuart Webber and our board that they made the right decisions and they aren’t that easy when you are not able to invest or bring quality players in and for me as a head coach, that isn’t easy.”
Despite the loss of income, Farke is hoping he won’t lose his top talent when the transfer window does reopen.
“Two or three years ago we had to sell our best players and then you’re a bit disappointed. Now, we are in the situation that means we don’t have to sell our best players and it’s a relaxed situation.
“We’re still not in the position to invest an unbelievable amount of money. Hopefully in a few years we can spend money in order to bring in some more quality players in.
“This situation shows why it’s so important to be unbelievably solid and we didn’t risk the future of our club.”