Peter Walsh Norwich City chief executive David McNally, who brought City boss Paul Lambert to Carrow Road, has lifted the lid on his no-nonsense approach to the business of football in this year's Canary Preview magazine.

Peter Walsh

Norwich City chief executive David McNally, who brought City boss Paul Lambert to Carrow Road, has lifted the lid on his no-nonsense approach to the business of football in this year's Canary Preview magazine.

Normally a man of few words, supporters can learn how McNally, who has made some big, big decisions in his first year at the helm of the club, including sacking City legend Bryan Gunn less than a week into last season, integrated the win, win, win ethos at the club.

McNally reveals how he wants his time at Norwich to be considered a success and the only way to achieve that goal would be for City to reach the Premier League and not only survive, but establish themselves as a competitive club.

He said: “I don't know how long I'll be here, I don't know how long they'll have me, but I would like us to be an established Premier League club when I leave here. That would be, for me, success.”

McNally also talks about the need for hard work to underpin success and how the likes of former Norwich City player and manager Martin O'Neill epitomises his view of the way things should be done.

He said: “I think I am fair, and I tend to be fairer with people who work very hard. I still believe in 90pc perspiration one per cent inspiration being the key to business success, and if you look at this great game of ours, the Fergusons, the O'Neills, the Wengers, the thing they have in common is that they are the first in the office in the morning and they are the last to leave.”

Readers can also discover more about McNally's roots, first watching West Brom while growing up in Birmingham before going on to become a success in the worlds of business and football.

But the McNally interview is just one of many highlights from the Canary Preview magazine which goes on sale at Carrow Road tomorrow when City play Newcastle in a pre-season friendly, then in the shops on Monday.

There is a major interview with City boss Lambert on the making of the man, from his playing days at St Mirren, Celtic and Borussia Dortmund, to his meteoric rise as a manager with Livingston, Wycombe, Colchester and Norwich.

Delia Smith also reveals how both she and Norwich City owe a debt of gratitude to new Liverpool boss Roy Hodgson, who not only showed her the ropes when she was a new board member, but recommended McNally to Norwich and the club to him.

There are also interviews with new summer signings Andrew Crofts, Elliott Ward, Steven Smith, Andrew Surman, David Fox, John Ruddy and Simeon Jackson, as well as chats with the likes of captain fantastic Grant Holt, Wes Hoolahan and Adam Drury.

Other features include a look at the return of the East Anglian derby, an interview with City fan and Labour MP Ed Balls, as well as a question and answer session with TV star fans Jake Humphrey and Simon Thomas.

The Canary Preview magazine is on sale at Carrow Road tomorrow and will be available in the shops from Monday.

Will you be going to extraordinary lengths to follow the Canaries this season? Call reporter Peter Walsh on 01603 772436, or email peter.walsh@archant.co.uk