Norwich City line up new main sponsor

Norwich City will have a new shirt sponsor for the new season after a long-standing tie-up with Aviv

Norwich City will have a new shirt sponsor for the new season after a long-standing tie-up with Aviva. Picture: Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

The Canaries are poised to unveil their new main sponsor in the coming days after confirming the end of a nine-year tie up with Aviva.

The insurance giant will continue to work closely with Norwich City on a community partnership basis, with projects such as Aviva Matchday Buddies and Aviva Footy Finance in place, and through the Norwich City Community Sports Foundation. Aviva will also remain the sponsor of the Community Stand as the club’s official community partner.

City have declined to comment on reports they had agreed a potential shirt sponsorship with Swedish mobile gaming company, LeoVegas, after a picture emerged earlier this week of Ivo Pinto wearing what appeared to be the club’s new strip for the 2017/18 Championship season.

Both the new kit and the main sponsor, however, are expected to be unveiled within the next week.

City’s managing director, Steve Stone, speaking to the club’s official site, paid tribute to Aviva’s long-term support.

“We are extremely grateful for Aviva’s outstanding support and the significant investment they have given us over such a prolonged period of time,” he said. “In the modern era, a nine-year main club partner association is very rare and they have been with us throughout a memorable period for the club. We are delighted to be continuing with our relationship which will help realise and support both organisations’ on-going community objectives.”


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Lucas Burgmans, Aviva’s head of brand, added: “We’re extremely proud of the strong relationship we have built with Norwich City over the past nine years, and we’re delighted to be continuing our partnership as official community partner. We are excited about the innovative ideas and plans to really bring community to the heart of what we do.”

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