Norwich City make it on a global scale

The Canaries’ global reach will be like nothing the club has seen before thanks to their return to the Premier League.

Much has been made of Norwich City’s improved income thanks to their automatic promotion from the Championship last month.

City’s success will deliver about �42m in domestic and international television rights over the course of the 2011-12 campaign – added to whatever the Canaries win in prize money for their finishing position in the top flight.

Last season every club took home a total of �13.8m for domestic coverage and �17.9m from overseas television rights.

But on top of that, what the Premier League will deliver is startling exposure far beyond the Canaries’ last spell in the top flight six seasons ago.


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As well as a minimum of 10 live televised games next season on Sky Sports, every one of City’s 38 fixtures will be televised live somewhere in the world next season.

In fact, Premier League games are accessible to more than 600m households in 211 broadcasting territories across the globe, thanks to the latest three-year TV deal that kicked in at the start of last season. All of which means City’s fixtures and fanbase will regularly reach every corner of the globe unlike any season in their history – and even since the Canaries’ promotion was confirmed, there have been signs of the club’s increased profile.

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The viral video launching City’s new kit for next season was one of YouTube’s most watched videos worldwide last week and has been viewed nearly 197,000 times since it was published eight days ago.

With supporters groups in Bermuda, Hong Kong, Bahrain among others, City fans worldwide are looking forward to seeing more of their club, as well as sharing it with more worldwide football fans.

David Lee, of the Hong Kong Canaries supporters’ group said: “We’re going to hold a meeting at the end of this month about our exposure.

“Hong Kong cable TV will have all the Premier League games live on TV and I am quite sure more Hong Kong people will be interested about us, especially our yellow shirts.”

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