City chief ‘disappointed’ to part ways with Aviva but thankful for partnership of 12 years
Norwich City has announced its commercial relationship with Aviva is coming to an end after 12 years, with chief operating officer Ben Kensell admitting he is “disappointed” to be parting ways with the insurance giant.
Aviva, formerly Norwich Union, still has its general insurance head office based in Surrey Street in Norwich, where around 5,000 of its total workforce of around 30,000 is still based.
The company began its partnership with the Canaries in 2008 as the club’s front of shirt sponsor, a deal which continued for nine seasons through until 2017, a period which featured four campaigns in the Premier League.
It’s understood that the timing of the announcement is not related to the Covid-19 pandemic, with discussions having already taken place prior to the coronavirus outbreak and the societal lockdown coming into place in late March.
Currently Aviva is described as a ‘primary partner’ alongside 15 other business, with other local firms including Regency Security Group, Woodforde’s Brewery, Green Farm Coffee and Alan Boswell Group.
You may also want to watch:
But it has been announced this morning that the long-standing commercial partnership will come to an end this summer.
Mr Kensell, City’s chief operating officer, told his club’s website: “After a lengthy and successful partnership with Aviva, we’re of course disappointed that this relationship will now come to an end.
- 1 Norwich City transfer rumours: Canaries interested in Luton midfielder
- 2 Norwich City transfer rumours: Buendia 'talks' over summer Arsenal move
- 3 PRESSER LIVE: Barnsley v Norwich City - McLean tests positive for Covid-19
- 4 Farke's words of advice for Soto
- 5 Rupp set for FA Cup recall
- 6 February fixture changes for Canaries
- 7 Robin Sainty: Farke has taken City to a whole new level
- 8 Ton up Tim is wonderful for Farke
- 9 'I didn't know if I'd make it' - City academy product ends over 1,000 days of injury woe
- 10 Morris hopes to have found a 'home' after leaving Norwich City for Barnsley
“To have such a long-standing relationship with a leading business in the local area is a real rarity in the current climate. That partnership is testament to a lot of great work over the 12-year period.
“All at the club would like thank Aviva for their work and support over the years.”