We'll keep the green flag flying high

Norwich City Football Club has vowed to keep a different type of green flag flying high - by committing itself to becoming more environmentally friendly.

Norwich City Football Club has vowed to keep a different type of green flag flying high - by committing itself to becoming more environmentally friendly.

At Carrow Road each year there are more than 50,000 fizzy drinks drunk, more than one million hand towels used by supporters and more than 200,000 matchday programmes printed each season.

In the light of that the Canaries made a series of Yellow and Greener pledges to reduce their environmental impact and have announced they are on track to achieve them all.

A study conducted by CRed, based at the University of East Anglia, showed supporters driving to and from matches were the biggest source of emissions associated with the running of a football club.


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As a result the Flybe Canary Express bus is now a familiar site transporting fans to and from the club from around the county as part of a low carbon alternative.

But the club intends to go further and plans to cut electricity consumption by 10pc in 2007-2008, and to reduce the amount of waste by 15pc through recycling.

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Andrew Cullen, director of sales and marketing, said: “We firmly believe our responsibilities to the community extend to protecting the environment.

“The Flybe Canary Express is one way we can inspire and motivate each other to make the world much more yellow and greener.

“In April we announced 10 pledges and I am delighted to announce we are on track to deliver each and every one.”

Hand driers are now installed which rule out the need for one million hand towels, programmes and marketing material is printed on paper from renewable sources, more than 400 bags for life are available from the Canary store and healthy eating options were introduced into every kiosk in the stadium.

The club will continue with its efforts into the New Year and asked fans to consider using the Express on Boxing Day - offering supporters two for one seats.

Mr Cullen added: “On boxing day we play Charlton when public transport options are limited and perhaps the desire to drive may be tempered by a spot of over indulgence the previous day.

“We therefore hope many of our supporters might be encouraged to try the service.”

You can book tickets for the Flybe Canary Express on www.canaries.co.uk or you can call 0870 4441902.

Check out www.pinkun.com for all the latest news from Carrow Road.

Have you or someone you know started an unusual green initiative? Contact reporter Rebecca Gough on 01603 772428 or email rebecca.gough@archant.co.uk

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